Hi there, please tell us a little bit about yourself! Who are you? What do you like to do for fun?

Hi! My name is Farah and I am the Content Marketer and Writer at ADPList. I love to experiment with different kinds of recipes, reading self-enhancement books, traveling and I always find that shopping for groceries is a form of therapy and an extremely fun thing to do!

Can you tell us what you do as a Content Marketer at ADPList for those who are unfamiliar?

As a Content Marketer at ADPList, I craft monthly content with a group of helpful and fun individuals 🎉, and analyze the results of each content posted - which one is doing well and which one needs improvement. I love creating content as it gives me the freedom to be creative, monitor the performance and learn how to make the content better for the audience.

How did you decide to pursue your specific career? What pivotal moments pushed you to where you are now?

Wow, I just had a major throwback when I was 15. I was diagnosed with a chronic disease at a young age. At that time, the chance of me to get better was close to zero. But (thanks to God), I did get my feet back up and was able to share my story via YouTube, it got thousands of views and comments from people around the world, telling me how they are inspired to get well too. I felt so touched and I believe in the power of content creation and social media. It could unite people in a good way if used in a good way. From that day, I dreamed to be someone who uses social media for good use, to lift audience spirits during times of need, and have fun in the creative industry.

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What programs & tools do you use everyday for your work? What do you like/dislike about these programs? ‍

I use Asana and Slack daily, and Notion, Substack, OneUp, Creator Studio, and Figma weekly. I love these tools as it supports my work productivity and efficiency. I am not a designer so a simple move such as exporting an image from Figma is a big accomplishment for me-blessed to have a supportive and patient team!
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Any advice on how to stand out and get hired for those starting off?

If you are currently waiting to be hired or unemployed, keep on building your portfolio. Actively create and experiment with content that brings value to others, if you believe in the content you are creating, the right people will believe in you and bring you to join their team. Act as if you are on the job, be consistent in giving your best efforts, you don't know when your dream job be knocking on your door. So keep moving, keep doing, keep hustling, know your worth and everything will (slowly but surely) fall into place at the right time. Stand out as who you are, get hired by what you believe in.
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What are some must-have resources or skills you would recommend for your industry?‍

I think it is up to the individual's preference to get themselves inspired, and it could come in any form. For me, books, mentorship by the experts in the industry, advice, and suggestion by team members, tips from multiple websites do support my career from time to time.

Soft skills such as interpersonal, decision-making, problem-solving, and creative thinking skills are equally important. I believe that our capabilities are not stagnant, they can be improved and evolved from time to time. Do not be hard on yourself, there is always an opportunity to learn 🤓.
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What are 3 character traits that would make someone excel in your field?

Open to feedback, willing to learn and a heart to network.
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Most satisfying & difficult thing about your job?

Most satisfying:
The most satisfying thing about my job is the opportunity to connect and collaborate with mentors globally. I love the fact that the mentorship program on ADPList is FREE and accessible to everyone across the globe. Another one is I can share information with others through my writing. Love writing and collaborating!
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Most difficult:
I'll say one of my main struggles is to stay alert and keep updated with the latest topics to write, content to create. Sometimes when I am too occupied with writing, I tend to be zone out to what is happening around me. But ADPList community has been supportive and contributive by exchanging ideas for content.
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What would you like to say to your younger self?‍

I would pat her on her back. The fact that you keep smiling, laughing, and embracing life makes me want to hug you tightly. 💜✨
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Best advice you've received/heard?

"Challenging yourself is a form of self-love." Received this from a mentor at ADPList- Sakshi Shukla.